Digital Prayas Services Used:

Lead Generation
Social Media Marketing
Website Development

Project Overview

Northstar is a prestigious gated township spread over 2 acres, presenting luxurious 2, 3, and 4 BHK apartments in the thriving Jaripatka region of Nagpur, India. The venture was initiated by Shree Ganesh Builders Limited, a distinguished construction and real estate enterprise headquartered in Nagpur.

Client’s Challenge:

Northstar was facing a challenge in generating leads for their project. They had tried traditional marketing methods, such as print and TV advertising, but they were not getting the results they wanted. They needed a more targeted and effective way to reach their target audience.

Northstar partnered with Digital Prayas – The best real estate digital marketing agency to amplify the visibility and sales of their premium apartments. Their objective was to garner quality leads and enhance their real estate business in the competitive market.

The Remarkable Result

Qualified Leads

1900

Conversion Ratio

2.1%

Brokerage Saved

₹45 Lakhs

ROI

+692%

Our Challenges and Goals:

  1. Market Penetration: The real estate market in Nagpur was saturated with various players offering residential options. Northstar needed a strategy that could set them apart from the competition and reach a wider audience.
  2. Quality Leads: It wasn’t enough to just generate a large number of leads; Northstar aimed to acquire leads that had a genuine interest in their apartments, leading to higher conversion rates.
  3. Cost-Effectiveness: Traditional marketing methods were proving costly and not yielding the desired results. The client was in search of a cost-effective solution that would provide significant returns on their investment.

Strategy and Implementation:

  1. Targeted Digital Campaigns: Digital Prayas formulated a comprehensive digital marketing campaign that encompassed various channels such as social media advertising (Facebook, Instagram), and pay-per-click (PPC) advertising. This multi-pronged approach ensured that Northstar’s offerings reached their target audience across various online platforms.
  2. Engaging Content: Engaging content was created to showcase the unique features of Northstar’s gated township. This included high-quality images, 3D walkthroughs, and enabling potential buyers to envision their future homes.
  3. Lead Magnet: To encourage lead generation, We have set up a lead magnet on the client’s website to download the project brochure.

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