Keshav Realtors

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Digital Prayas Services Used:

Project Overview

Krushna Kunj is a premium yet budget-friendly residential project by Keshav Realtors, located in Narsala, Nagpur, one of the fastest-developing suburban regions in the city. The project features a 7-floor tower offering 8 spacious 2 BHK flats on each floor (total 56 units), along with a separate block of 1 BHK apartments (5 units per floor)designed for compact living.

Krushna Kunj offers residents a harmonious blend of affordability, comfort, and modern amenities. The project includes facilities such as landscaped gardens, multi-storeyed car parking, gated security, rainwater harvesting, and open recreational spaces, creating a well-rounded lifestyle environment.

With its strategic location, RERA approval, and thoughtful layout, Krushna Kunj stands as an attractive opportunity for both end-users and first-time homebuyers in the Nagpur real estate market.

Client’s Challenge:

Before partnering with Digital Prayas, Keshav Realtors faced challenges in building awareness and generating consistent quality leads for Krushna Kunj.
Despite having a good location and value-for-money offering, the project struggled to capture attention in a highly competitive affordable housing segment.

Traditional marketing efforts like banners and on-site promotions were generating low lead volumes and limited conversions, resulting in unsold inventory and slow sales momentum. The builder needed a strong digital presence to increase visibility, reach a larger audience, and boost early bookings.

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Our Challenges:

When Digital Prayas onboarded Krushna Kunj, the main challenges included:

1. Limited brand recall for Keshav Realtors compared to other established builders.
2. A highly competitive affordable segment where multiple projects offered similar pricing and amenities.
3. The need to build trust digitally for a project still at its plinth level stage.
4. Managing a balanced marketing budget while ensuring high-quality lead generation.

Our Goals:

1. Generate 200 high-quality leads monthly
2. Build strong digital visibility and engagement across Meta platforms.
3. Achieve high ROI through data-driven campaign optimization.
4. Ensure complete project sell-out by the time of construction completion.

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Strategy and Implementation:

• Targeted Digital Campaigns: Digital Prayas designed a comprehensive and data-driven digital marketing strategy to achieve the client’s goal of 200 qualified leads per month. The campaign primarily focused on Meta social media platforms (Facebook & Instagram) — leveraging their precise targeting capabilities to reach potential homebuyers based on location, income group, and home-search behavior.

• Engaging Content: To maintain audience interest and improve engagement, Digital Prayas developed a diverse content strategy that showcased the project’s features, lifestyle, and credibility.
  • Created multiple image creatives and short video reels highlighting project amenities, location advantages, and special festival offers.
  • Developed sample flat walkthrough videos to give buyers a realistic sense of space and design.
  • Ran periodic festive campaigns (e.g., Diwali, Gudi Padwa, and New Year) with limited-time offers to boost lead flow during seasonal peaks.
  • Maintained visual consistency through high-quality branding, design elements, and uniform project identity across all platforms.

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The Conclusion:

From the plinth-level stage of construction, Digital Prayas initiated full-scale digital campaigns for Krushna Kunj and continued strategically throughout the 24-month construction period.

By the time the project reached completion, all flats were successfully sold out, with the majority of bookings originating from digital marketing-generated leads.
Additionally, a small percentage of units were closed through walk-ins and personal references, many of which were influenced by earlier digital touchpoints